Write your best report
Years ago I was told that you should always try to write the best report you can. Many years later I still think on this as one of the better pieces of advice. Not only does this apply to reports, but also to drawings, proposals, project plans etc.; in fact anything which is going to be read, reviewed or seen by people.
The report is the final deliverable that our peers, boss and clients will see. These people don't see all the work which has been put into researching, analyzing, calculating, discussing or the time and effort involved in getting everything ready for the report. They only see the report. If it doesn't grab their attention and keep it then all the background work has been for nothing.
Often people spend will vast amounts of time working through the issues which will support the report and then only a limited time producing the report. If anything it could be argued that it should be the other way around. Like a lot of people I'm not a great fan of report writing but when I have to produce a report I keep reminding myself of the above.